It's Got What Plants Crave

Got this ad on the side of my browser today, and all I could think was that Dr. Pepper must have electrolytes, because it's got what plants crave.

I wonder if their ad team realizes the association they are bringing up? Maybe they don't care, but I can't hear the word crave associated with a drink anymore without thinking that only someone stupid would drink it now that I finally saw Idiocracy.